Scientists Confirm That the Optimal Time to Start Doing Anything Is Actually Tomorrow

CAMBRIDGE, MA — A landmark 14-year longitudinal study published Friday in the Journal of Behavioral Science has confirmed what productivity experts have long suspected: tomorrow is, statistically, the ideal time to begin any task currently available to start today. The study, which tracked 4,200 participants across six countries, found that tomorrow consistently ranked as "more promising," "less overwhelming," and "better-suited to focused work" than today, across virtually all categories of activity. "The data are unambiguous," said lead researcher Dr. Patricia Weng. "Whether the task involves exercise, home repair, calling one's mother, or updating a resume, subjects reported significantly higher confidence in their future selves' ability to handle it." The research also identified a secondary phenomenon — dubbed the Monday Effect — in which the first day of any given week is perceived as an especially potent launchpad, particularly after a long weekend has just occurred. Critics of the study noted that the researchers have not yet published last year's follow-up paper, but confirmed it is coming very soon.